Back to routines

Newsletter Edit and Send

by IronOx Creative Production › Editing

Start routine

25 minutes 4 Steps

  1. Edit for the point

    15 minutes

    Does every paragraph serve the one idea? Cut the ones that don't.

  2. Edit for the phone

    10 minutes

    Most readers are on mobile: short paragraphs, no walls of text, clear headings.

  3. Pre-flight

    • Every link works and goes where it says
    • Subject line and preview text set
    • Send a test to yourself and read it on your phone

  4. Send

    • Schedule it or send it
    • Note one thing to do differently next week