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Newsletter Draft

by IronOx Creative Production › Deep Drafting

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40 minutes 6 Steps

  1. Pick the idea

    • One idea, in one sentence
    • Why your readers should care this week

  2. Write the hook

    5 minutes

    A story, a number or a question that earns the next line.

  3. Write the body

    25 minutes

    Make the point, back it up with one example, and answer the obvious objection.

  4. The takeaway

    5 minutes

    One thing readers can do or think about differently.

  5. Subject lines

    5 minutes

    Write ten, then pick the one you'd open yourself.

  6. Park it

    • Save as a draft
    • Edit it tomorrow, not today