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Title and Thumbnail Brainstorm

by BurpeeBandit Creative Production › Creative Exploration

30 minutes 5 Steps

  1. Write twenty titles

    10 minutes

    Different angles: curiosity, a result, a mistake, a challenge, a number.

  2. Sketch ten thumbnails

    15 minutes

    Rough boxes and stick figures. One clear focal point each, with three words of text at most.

  3. Squint test

    Shrink each sketch down to phone size. Can you still tell what it is?

  4. Pair them

    5 minutes

    Match the best title with the thumbnail that adds to it rather than repeating it.

  5. Decide

    • Pick a winner and a backup
    • Note the shot you'll need for the thumbnail